Picture Wednesday – The Paddington Trail


Taking a stroll in London usually means discovering new things, some of which are temporary, but so useful to give residents that surprise factor.

This year so far, I have seen Easter eggs, little benches, buses and now Paddington bears, like the picture below. They have been designed by Beckham, John Hurt, Sandra Bullock or the people responsible for marketing Peru as a tourist destination. The trail helps to raise awareness of the movie Paddington on 28th November, and is sponsored by the NSPCC.

There are 50 bears in total and there even are some maps and a trail on their site.  How many have you seen?

The one below has been designed by actress Emma Watson. It’s called Flutterby.

Picture Wednesday - The Paddington Trail

A Londoner from Afar

About A Londoner from Afar

Cheese & choc lover, marketer and linguist who would like to explore and share those aspects that still have the power to make her stay in the amazingly vibrant city of London after nearly 10 years.
This entry was posted in Art, Film, Marketing, Picture Wednesday and tagged , , , . Bookmark the permalink.

One Response to Picture Wednesday – The Paddington Trail

  1. Great promotion for the movie. We had a similar project in Toronto a few years back. Ours were moose decorated in all kinds of artistic ways. You could find them all over Toronto. Some are still there. Others have been auctioned off and you can find them in the most unlikely places.

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